P. M. & Ch. G. – Analog Algorithm

This book is a tool kit to create new forms. It deals with grid-based design and gives the reader techniques to develop new forms, fonts, logos, and patterns. The concept represents a design process in which individual decisions follow much larger and deeper principles than immediate and spontaneous intuitive actions.

Using a wide variety of examples, each chapter contains a detailed description of the procedure from form analysis to setting up design rules and their application. The procedures described allow an almost infinite number of possibilities. The designer is thus transformed from inventor to interpreter or curator, who assesses individual forms for logos, fonts or patterns on the fly and ensures that the design process is always efficient and goal-oriented.

Author: Paul McNeil, Christoph Grünberger
Publication date: 6 | 2019
304 pages